For Chunky's Super Bowl campaign, we pursued a more sincere approach, and reimagined their core insight: Chunky feeds you like your mom. Chunky eats like a meal, and has used NFL players and their moms for over a decade to show just how hardy each can is. Our campaign focuses on the story of a young football player's path to the pros, and how his mom was there every step of the way. Third and delicious, amirite.